A Cold Email Template for Research That Respects the Recipient
Disclose the research purpose, minimize burden, explain data use, and give recipients an easy choice.
By Julian HartwellOkki Go vs Apollo: A Cost Controller's Guide to Human Review, Enrichment, and LinkedIn Automation
A procurement-minded comparison of Okki Go and Apollo for B2B sales teams, covering human review workflow, data enrichment features, email verification service, LinkedIn automation, and total cost of ownership.
By Victor OkekeAgent-Native Prospecting vs Traditional Lead Gen: A Permissions and Integration Comparison
A quality-focused comparison of okki-go's agent-native prospecting model against traditional lead gen stacks, covering permission scope, developer integration, and where lead generation actually fits in an agent-driven workflow.
By Erin WatanabeTop Lead Generation Approaches Ranked by Decision Value
A conditional ranking of six B2B lead-generation approaches by the quality of evidence they create, their operating burden, and when the order should chang
By Matteo FerraroClient Lead Generation: What the Evidence Changes
Design lead delivery around what the client can accept, work, reject, and teach back to the provider.
By Zainab RahimiWhat I Learned Auditing Our Outbound Data Stack: A RevOps Cost Story with okki-go
A procurement manager shares how a $140K outbound data audit led to a pilot with Okki Go, and the TCO checklist RevOps teams should use before buying GTM automation.
By Camille OrtegaOkki-Go Review: A $180K Sales Tech Budget, ZoomInfo, and the Email Verification Checklist I Wish I'd Built Sooner
A procurement manager's story of comparing okkigo (okki-go) vs ZoomInfo, reading email verification API documentation, and learning why prevention beats cleanup in B2B sales prospecting.
By Kwesi AdomLead Generation And Prospecting: What the Evidence Changes
Build a shared qualification language while preserving the different work, evidence, and measures of each stage.
By Lena KovacsAI Sales Prospecting Is an Exclusion System First
Learn why reviewable fit and exclusion decisions matter more than message volume in AI sales prospecting workflows.
By Sora NishimuraHow to Configure Okki Go in an AI Agent: 6 Months of Procurement Notes
A procurement admin's field notes on Okki Go setup for AI agents, contact discovery, email lookup tools, and when B2B sales teams actually need lead generation features.
By Neha Banerjee